Main Content

Our Team

Stacy Landreth Grau, Ph.D.
Director, IdeaFactory
Professor of Entrepreneurship & Innovation Practice
Neeley School of Business

Stacy Landreth Grau, Ph.D is an professor of entrepreneurship & innovation practice in the Neeley School of Business as well as the Director for IdeaFactory since 2019. She created and teaches several classes on design thinking and human centered design and consults with several organizations to help them design more effective solutions to their problems.

Cedric James
Assistant Director, Ideafactory

Cedric James is an Assistant Director of TCU IdeaFactory. Human-Centered Design is the framework and core of his involvement with student projects, coaching and community efforts.

Eric Simanek, Ph.D.
Founding Director, IdeaFactory
Robert A. Welch Professor of Chemistry
Department Chair, Organic Chemistry

Eric Simanke, Ph.D. is the Founding Director of the IdeaFactory. He is the Robert A. Welch Professor of Chemistry and current department chair in organic chemistry. Eric started IdeaFactory out of the College of Science and Engineering to provide an avenue for science students to create and prototype their ideas.


Izzy Vasile
Marketing Director
Marketing major, Neeley School of Business

Super Power:

Jordan Waters
Youth Advocacy & Education Studies major, College of Education

Super Power:


Peer Innovation Coaches

Victoria Saucedo
I am an aspiring lawyer at Texas Christian University pursuing a bachelor of science in physics and on the pre-law track.

As a Gold Award Girl Scout and former NGO advocacy liaison at the United Nations, I have worked across many sectors to combat issues on the world stage. From advocating for quality education at the U.N. to writing an English-second language curriculum for students in Chiapas, Mexico, I have nurtured my passions for the field of STEM, education, and sustainable development. I am excited to be part of the PIC team at the Idea Factory and looking forward to hearing about the collaboration among TCU students!

Super power: Resilience

Reese Brown
I am an Interdisciplinary Inquiry major combining writing, acting, and philosophy, and I also serve as the Vice President of Membership Experience for my sorority, Alpha Delta Pi. I'm passionate about inspiring those around me to become their best selves and trying to make the world a better place. Therefore, I'm extremely excited to be a PIC and to help my peers become change-makers in our community.

Superpower: Empathy

Simone Comeaux
I’m a senior Entrepreneurial Management major from New Orleans, Louisiana. I started my first business at the age of 14 and have been passionate about empowering others to do the same ever since. Outside of work, my goal in life is to travel (and eat) like Anthony Bourdain.

Super Power: Planning trips that will never happen and decorating for Christmas in October.

Tanner Cox
I am from Keller, Texas. I am a sophomore here at TCU looking to study Finance with a Real Estate emphasis. My main area of experience is with entrepreneurship. My passions include automotive body work, shooting sports, and spending time with friends

Interesting Fact about Me: I can shoot a target the size of a dinner place 700 yards away.

Super power: helping others take a step back and looking at ideas with a fresh perspective.

Samuel Jenne
I was born in a military family in San Diego, California. Moved around more than the average person did during the time of my childhood. Grew up most of my life in Pearland, Texas and Clovis, New Mexico. Played high school sports and at first wanted to become an anesthesiologist but realized I loved business even more. Love the outdoors, such as rock climbing, biking, hiking, etc... I am a part of TCU Rowing as well here at TCU.

Super power: Persuasive communication
Hayden Hite
Preston Reed

IdeaFactory Fellows

Amy Anderson
Assistant Professor of Professional Practice, Nursing
Harris College of Nursing
Jan Ballard
Instructor, Design
College of Fine Arts
Antonio Banos
Instructor & Assistant Director, Neeley Institute of Entrepreneurship & Innovation
Neeley School of Business
Nick Bontrager
Associate Professor of Art
College of Fine Arts
Jessica Cates
Director, Alcon Career Services Center
Neeley School of Business
Dusty Crocker
Associate Professor of Professional Practice, Design
College of Fine Arts
Frederick Gooding
Assistant Professor of African American Studies
J.V. Roach Honors College
Beata Jones
Professor of Professional Practice, Business Information Systems
Neeley School of Business
Jo Leuck
Assistant Dean, Curriculum & Associate Professor of Medicine
TCU Medical School
Don Mills
Distinguished Professor of Educational Leadership
College of Education
Magnus Rittby
Professor & Senior Associate Dean, Physics and Astronomy
College of Science and Engineering
Tracey Rockett
Professor of Professional Practice, Management
Neeley School of Business
Cynthia Savage
Associate Dean of Undergraduate Studies and Associate Professor of Professional Practice, Education
College of Education
Susan Sledge
Director, Neeley Leaders
Neeley School of Business
Jeff Williams
Associate Dean Academic Affairs and Associate Professor of American Religious History
Brite Divinity School
Eric Yorkston
Associate Professor of Marketing